Mission and Goals

Mission statements have become popular in recent years. Every business and organization thinks they need one. However, there is nothing magic about a mission statement. As with most things, it is what you make of it.

Creating a Mission Statement and Setting Goals helps you create a statement that is meaningful for your organization and provides guidance for the success of your business.

For more information on this topic, see the links listed below of articles posted on related Web sites.

Mission Statement

Mission and Vision

  • Why Vision Matters More Than Ever – HBS Working Knowledge -- A clear corporate vision, not a vision statement, improves organizational performance and attracts top talent.

Goals and Objectives

  • Goals Setting – Kansas State University Extension -- How do people set realistic goals and expectations? One way to make goals more realistic is to begin by examining values. Values guide our day-to-day ways of feeling, thinking and behaving.

Revised May, 2019.