Mission and Goals

Mission statements have become popular in recent years. Every business and organization thinks they need one. However, there is nothing magic about a mission statement. As with most things, it is what you make of it.

Creating a Mission Statement and Setting Goals helps you create a statement that is meaningful for your organization and provides guidance for the success of your business. Additional information on helping you design successful statements is contained in Strategic Overview.

For more information on this topic, see the links listed below of articles posted on related Web sites.

Mission Statement

  • Focusing your Dreams: Creating a Mission Statement – University of Maryland Extension -- Mission statements are popular in today's business world.
  • Developing Vision and Mission Statements – Purdue University Extension -- Looks at the underlying reason for a business to exist, its vision and mission.
  • How to Write a Mission Statement – The Grantsmanship Center -- Every organization has a purpose or reason for existence.
  • Mission Statement – Businessplans.org -- The mission statement should be a clear, succinct representation of the enterprise's purpose for existence.
  • How to Develop a Mission Statement – Leader to Leader Institute -- Changing the mission, or creating an organization's first mission statement, is a process of gathering ideas and suggestions for the mission and honing them into a short, sharply focused phrase that meets specific criteria.

Mission and Vision

  • Why Vision Matters More Than Ever – HBS Working Knowledge -- A clear corporate vision, not a vision statement, improves organizational performance and attracts top talent.
  • Mission, Values and Vision – Small Business Notes -- Some of the most overused and misunderstood words in the planning lingo are mission, vision and values.

Goals and Objectives

Links checked July 2014.