Marketing Plans

A marketing plan is a critical part of a business plan. It is often created as a separate document.

The revenue for your business comes from its customers. So, your business must serve a customer need – and serve it well enough to be paid. The interface between a company’s products and the customer are critical to the success of the business.

Doing the marketing research required for a comprehensive marketing plan can provide a business with a clear understanding of the needs and demands of the customer. It can also identify the best potential markets and find the most effective and efficient means of getting its products to these markets.

For more information on this topic, see the links listed below of articles posted on related Web sites.

Understanding Marketing Plans

  • Marketing Plan – Small Business Administration -- A sound marketing plan should include your market research, your location, the customer group you have targeted, your competition, positioning, the product or service you are selling, pricing, advertising and promotion.
  • Marketing Plan Glossary – About.com

Writing a Marketing Plan

  • Write a Simple Marketing Plan – Entrepreneur.com -- 5 steps to a simple, concise plan that will get your marketing efforts on the right track.
  • The Ingredients of a Marketing Plan – Entrepreneur.com -- Ready to get it all down on paper but not sure where to put it? We'll help you with the format and elements of your marketing plan.

Revised May, 2019.