Business profiles provide a brief overview of specific value-added businesses. The profile is usually only three to five pages long. It includes the following:
- Overview of the operation
- Motivation to start a business
- How the business has developed
- Access to markets
- Critical steps in the development of the business
- Barriers to success
- Unexpected problems that were encountered
- Whether the business venture has succeeded or failed
- Ways in which the market/industry is changing
- Lessons learned from the experience
Business profiles can be used to look at a value-added business from the manager/owner’s perspective. They can provide valuable and practical insight into the business development process that you can use in developing your business.
Here are a series of case studies written by business manager/owners with the assistance of the AgMRC staff.