Ag Marketing Resource Center

Business Planning and Management


As a farmer, you have a wealth of knowledge about planning and managing your farm business. Adding agritourism to your operation can be rewarding, but, like all other parts of your operation, it requires careful planning. This section provides guidance on developing a comprehensive agritourism business plan, conducting a SWOT analysis, and creating income goals and pricing strategies. 

Planning for Potential Income and Expenses

Starting and managing an agritourism business involved careful planning and a clear understanding of financial goals. This guide will help you understand what a business plan is, tailor your income goals, and think about what expenses you might encounter. Click here to learn more.

Understanding, Strengths, Weaknesses, Opportunities, and Threats

Being successful in agritourism business requires a critical analysis of different business ideas and opportunities. You can do this using a SWOT analysis. A SWOT analysis helps you evaluate your strengths, identify areas for improvement, and recognize potential opportunities and threats. Click here to get started on your SWOT analysis.

Ready to make your agritourism business plan? The Center for Farm Financial Management (CFFM) now offers an Agritourism business planning template in AgPlan. Click here to get started! 

 

Are You Ready to Hire Employees?

You can use these tools from the Farm Labor Dashboard to help with hiring employees: 

The Labor Readiness Self Assessment

The Employee Cost Estimator

The Job Description Generator

The Personnel Policy Generator 

 

Photo courtesy of Greenfield Highland Beef, VT, and ABC Acres, MT

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