Direct Markets
Revised February 2022
General Direct Market Information
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Direct Marketing for Producers of Fruits, Vegetables, and Other Specialty Products, University of Tennessee.
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Marketing Strategies for Farmers and Ranchers, Sustainable Agriculture Research and Education, NIFA, USDA - This online guide outlines examples of direct marketing enterprises.
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Marketing Your Products Directly, University of Arkansas Cooperative Extension Service - This document has a chart comparing direct market strategies in terms of investments, costs and pricing.
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Selling Strategies for Local Food Producers, University of Missouri Extension.
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Western Profiles of Innovative Agricultural Marketing, 2003 - Published by the Western Extension Marketing Committee to highlight and examine some of the key ingredients of how several operations in the West have migrated from a traditional commodity-focused business into a successful direct marketing enterprise.
Photo courtesy of USDA NRCS.
Other Links
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Local Harvest - The self-proclaimed largest directory of direct marketing family farms in the nation.
