Farmers Finding Added Value in Agritourism

Audio provided as a service to farm broadcasters by the Agricultural Marketing Resource Center

Audio with AgMRC agrotourism specialist Alyssa Dick..Listen Here

Suggested lead: Farm owners seeking ways to reach consumers or ways to add value to their operation can look to the agrotourism industry as on opportunity. Agrotourism, defined as activities that include visiting a working farm to enjoy the rural setting and to be educated, is worth an estimated $759 billion, according to the U.S. Travel Association.

Alyssa Dick is an agrtourism specialist with the Agricultural Marketing Resource Center at Iowa State University. She explains the different opportunities agrotourism provides…tape

Cut #1                 :16         OC:…”school children.”                TYPES

She says agrotourism allows farmers the chance to grow revenue and to connect with consumers….tape

Cut #2                 :15         OC:…”and produce.”                    IMPACT

She says there are many ways farmers can get involved in agrotourism…tape

Cut  #3                :18         OC:…”the public.”                         OPTIONS

The Agricultural Marketing Resource Center has agrotourism resources available to farmers and ranchers online. Learn more at www dot AGMRC dot org (www.agmrc.org).

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