Farmers Finding Added Value in Agritourism
Audio provided as a service to farm broadcasters by the Agricultural Marketing Resource Center
Audio with AgMRC agrotourism specialist Alyssa Dick..Listen Here
Suggested lead: Farm owners seeking ways to reach consumers or ways to add value to their operation can look to the agrotourism industry as on opportunity. Agrotourism, defined as activities that include visiting a working farm to enjoy the rural setting and to be educated, is worth an estimated $759 billion, according to the U.S. Travel Association.
Alyssa Dick is an agrtourism specialist with the Agricultural Marketing Resource Center at Iowa State University. She explains the different opportunities agrotourism provides…tape
Cut #1 :16 OC:…”school children.” TYPES
She says agrotourism allows farmers the chance to grow revenue and to connect with consumers….tape
Cut #2 :15 OC:…”and produce.” IMPACT
She says there are many ways farmers can get involved in agrotourism…tape
Cut #3 :18 OC:…”the public.” OPTIONS
The Agricultural Marketing Resource Center has agrotourism resources available to farmers and ranchers online. Learn more at www dot AGMRC dot org (www.agmrc.org).