See this Video for Wine Opportunities

Posted on 05/26/2009 at 12:00 AM by Christa Hartsook

Growing grapes and making wine is one of agriculture’s oldest and most romantic industries. Success requires persistence, patience, passion and money. The wine industry is enjoying a resurgence of interest and many are hoping to realize a dream. But those who are reaping the rewards will tell you that success depends on doing your homework before you jump in.

To assist producers in their research, the Agricultural Marketing Resource Center (AgMRC) and the Iowa State University Value-added Agriculture Program (VAAP) have developed a three-part video series titled “The Total Wine Package.” The video series explores the opportunities within the wine industry, the science of viticulture that lies behind a good bottle of wine and how to develop your marketing strategy to promote your wine product.

Developed with partial funding from the Leopold Center for Sustainable Agriculture at Iowa State University, the three video clips are available online at the AgMRC Web site, http://www.agmrc.org/commodities__products/fruits/wine/wine_video.cfm, or as a series DVD by contacting Craig Tordsen at Iowa State University at ctordsen@iastate.edu.