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Agricultural Marketing Resource Center

Sunflower Profile

By Michael Boland and Jeri Stroade, Kansas State University.

Profile updated August 2013 by Diane Huntrods, AgMRC, Iowa State University.

History

Sunflowers (Helianthus annuus) are a native North American plant, believed to have originated around 3,000 B.C. in what is now the states of Arizona and New Mexico. The seeds were primarily used for food. When ground, the resulting flour was used in bread and cakes. When cracked, the seeds were eaten like nuts. Sunflower seeds were also a source of purple dye used as body paint and to decorate baskets and textiles.

Production

The 2012 sunflower crop totaled nearly 2.8 billion pounds and was valued at nearly 727.8 million; both production and value climbed from 2011. Average yield also increased, rising to 1,513 pounds per acre.  (NASS 2013)

Sunflowers are primarily grown in North Dakota and South Dakota, followed by Texas, Minnesota and Kansas. North Dakota typically produces about half and South Dakota more than a quarter of the yearly U.S. sunflower crop. North Dakota's 2012 sunflower crop was valued at nearly $335.6 million, up dramatically from 2011. The 2012 sunflower crop in South Dakota was valued at $189.5 million, the third consecutive year the total value has increased.  (NASS 2013)

The United States produces both oil-type sunflower seeds and non-oil sunflower seeds. In 2012 production of oil-type sunflowers was valued at nearly $602.5 million, increasing significantly from 2011. Production of non-oil sunflowers was valued at nearly $125.3 million, up from the previous year but still less than the value of the 2010 crop.  (NASS 2013)

Many factors influence producers’ decisions to plant sunflowers. Location determines whether sunflowers will be successful. Sunflowers are a short-season crop that allows them to be grown over a wide range of latitudes compared to other oilseed crops. The U.S. growing season for sunflowers is from June through September, around 90 days. Sunflowers thrive in northern areas and in southern double-cropping systems. High-production states, such as North Dakota and South Dakota, have cooler temperatures and harsh winters that make sunflowers less susceptible to insects and disease.

Crop rotations also influence growers’ decisions to plant sunflowers. Sunflowers have a deep root system that allows them to flourish in rotations that maximize water use from the soil. A fallow period is often recommended following sunflowers to replenish depleted soil water reserves. Moisture-conserving crop production techniques such as no-till and minimum till allow farmers to be more flexible and have increased dryland cropping intensity overall and the viability of summer crops, such as sunflowers in particular. Under irrigation, sunflowers compete with corn, silage crops, dry edible beans and wheat for acreage.

Premiums are offered for certain types of sunflowers for oil content and other characteristics. Premiums depend on market conditions and the individual characteristics that buyers are looking for in sunflowers. Buyers and processors usually offer premiums to producers, providing an incentive for producing certain types of sunflowers.

Globally, Ukraine produced the most sunflower seeds in 2012, followed by Russia and the European Union (EU-27).  (FAS 2013)

Processing

Sunflowers are considered oilseeds. Sunflowers are used for their cooking oil, meal and confectionary products. Oil and meal are processed from the same varieties. Confectionary seeds have their own characteristics for their specific purposes.

Within the oil varieties, oil is extracted. Meal, a byproduct of this process, is used primarily as an ingredient in livestock feed rations. Compared to soybean and other meals, sunflower meal has the lowest percentage of protein, 28 percent. However, 80 percent of a sunflower’s value comes from oil. Oil-type sunflower seeds contain from 38 to 50 percent oil and about 20 percent protein. The crushing process removes the hulls from the seeds, and the hulls can be used to create steam to power the plant. For every 100 pounds of seed, about 40 pounds of oil, 35 pounds of high-protein meal and 20 to 25 pounds of by-products are produced.

Demand for sunflower oil has increased as food processors search for sources of transfat-free vegetable oil. In 2006, Frito-Lay, the country’s largest producer of snack foods, switched entirely to sunflower oil for its potato chips.

Non-oil sunflower seeds are also referred to as confectionary sunflowers. They generally are striped and larger than the oil-type, with a lower oil percentage. Confectionary sunflowers are divided into three categories. Food-grade sunflowers are made up of the highest quality seeds, including the largest and cleanest seeds. Ingredient sunflowers are seeds that are still food-grade quality, but they do not possess the characteristics to be in the food-grade category. The sunflower seeds that cannot be used for ingredients are used for birdseed. Usually these are smaller, lower quality seeds.

Processing Plants

Three major oil-type sunflower crushing plants are located in the Great Plains. Cargill operates a plant in West Fargo, North Dakota (ND), while ADM operates plants in Enderlin, ND and in Red Wing, Minnesota. The availability of handling and processing facilities is directly related to transportation cost advantages associated with marketing sunflowers.

The location of the end users influences processing decisions. End users are defined as snack food companies, restaurants, fast-food chains, salad oil makers and any other firm that uses sunflower products. Cost advantages are greater when the plant also processes the seeds, rather than extracting the oil or processing the seeds, and then shipping the products.

Marketing Options

The relatively small size of the sunflower industry compared to other grain crops has led to greater marketing options for producers. Sunflowers are priced on a per 100 pounds basis. Cash sales are used for marketing sunflowers in spot markets and local elevators. Elevators or cooperatives offer cash prices to the producers based on current market conditions. In turn, the elevators or cooperatives then sell the sunflowers to oilseed crushing plants, confectionary plants or birdseed packers, depending on seed quality. Cash sales are used with both oil and confectionary sunflowers.

Contracts also are used to market sunflowers. One of the most common contracts is the forward-cash contract. In return for a guaranteed price, a producer and buyer agree upon a quantity and specific date to deliver sunflowers. The forward-cash contract price is determined, but it is subject to premiums or discounts associated with sunflower seed quality and oil content. This contract method is very successful in the sunflower oilseed industry.

Forward-cash grower contracts are also used for specialty crops, such as the high-oleic and confectionary sunflowers. This contract is similar to the cash-forward contract. First of all, a minimum number of acres as stated by the producer and processor is required to fill the amount specified in the contract. Processors also require the grower to use specific seed varieties. The processor provides production advice to improve quality and yields. This contract also includes “Act of God” clauses, which protect the growers from production failures due to conditions out of their control. Some contracts require the grower to store the crop until the processor is ready for delivery. In these cases, the grower receives a price premium or storage credit to defray a portion of the storage costs.

Prices

Sunflowers are one of the most popular oilseeds grown by producers. Prices have generally increased since 2000, suggesting greater demand. The average price of oil-containing sunflowers jumped to $28.00 in 2011 but then dropped to $24.60 in 2012. Likewise, the average price of non-oil sunflowers jumped to $33.80 in 2011 but then fell to $31.60 the next year. The average price for all types of sunflowers declined to $25.40 in 2012, down from last year's record average price of $29.10.  (NASS 2013)

Value-added Products

Harvested sunflowers are used in a variety of ways. Different markets and customers demand sunflower seeds with certain qualities and characteristics for specific uses.

Confectionary sunflower seeds are used for food-grade seeds, packaged seeds and ingredients. The largest market for food-grade seeds is consumer retail, both domestically and abroad. Packaged sunflowers are primarily a specialty food product and are sold to consumers as a healthy snack either in the shell or hulled. Ingredient sunflowers are sold to firms, such as bread companies, that use sunflower seeds in their products.

The birdseed market has been growing in recent years. Low-quality sunflower seeds are used in birdseed.

Health Benefits of Sunflower Oil

Studies have shown that sunflower oil is healthier than most other food oils on the market. The three types, or classifications, of sunflower oil are: linoleic, high oleic and NuSun™, or mid oleic.

Linoleic sunflower oil contains essential fatty acids that are 69 percent polyunsaturated. However, the structure of linoleic oil requires light hydrogenation to remain stable for frying. Linoleic sunflower oil is excellent for cooking, having a neutral taste. This characteristic enhances the taste of food, rather than masking it. Linoleic oil is the preferred oil in much of Europe, Russia, Mexico, the Mediterranean and South America.

High-oleic sunflower oil represents oils that have monounsaturated fat levels of 80 percent or higher. This sunflower oil is used in food and industrial applications that require higher levels of monounsaturated fats. In 1995, the members of the National Sunflower Association (NSA) determined that the existing fatty acid structure of sunflower oil needed to be changed to compete more successfully in the domestic market. After visiting with large domestic oil users and USDA plant breeders, the association determined that a mid-level oleic sunflower oil would be the best product to consider.

NuSun™, whose name was trademarked by NSA, is a mid-oleic sunflower oil with a lower monounsaturated fat level than high-oleic sunflower oil but a lower saturated fat level than linoleic oil. Therefore, NuSun™ is considered a mid-range oleic sunflower oil. The oil requires no hydrogenation. NuSun™ works well for frying applications and has a good balance of linoleic acid, an essential fatty acid that enhances the taste of products. NuSun™ sunflower oil is a close substitute to canola oil; however, canola oil has higher linoleic levels, which requires hydrogenation to stabilize. Compared to other oils, sunflower oils, such as NuSun™, have a longer shelf life due to their chemical makeup.

Oils with greater percentages of saturated and fatty acids are less healthy while oils with greater percentages of linoleic and monounsaturated fats are healthier. Sunflower seed oil is one of the healthiest vegetable oils available for cooking purposes.

Exports

The United States exported sunflower seeds valued at more than $117.3 million in 2012, down 11 percent from 2011. Canada and Spain, followed by Turkey, were the leading buyers of U.S. sunflower seeds, importing the seeds for snacks. The value of Canada's sunflower seed purchases increased by double digits, while the value of the other two country's purchases declined.  (FAS 2013)

In 2012 the United States exported sunflower oil valued at $36.1 million, a 32 percent drop from 2011. Canada was the top destination, buying 83 percent of the U.S. sunflower oil available for export. Canadian purchases rose 13 percent in value.  (FAS 2013)

Exports of U.S. sunflower meal jumped in 2012, rising 37 percent to $675,000. Canada was the leading buyer of sunflower meal, followed by South Korea.  (FAS 2013)

Imports

U.S. imports of sunflower seeds in 2012 increased 10 percent to nearly $38.4 million. Likewise, the value of imported sunflower oil rose 24 percent to more than $115.5 million. Canada remained the largest supplier of sunflower seeds, while Argentina remained the largest supplier of sunflower oil. The United States imported some sunflower meal from Argentina in 2012.  (FAS 2013)

Sources

Crop Production Annual Summary, National Ag Statistical Service (NASS), USDA.

Crop Values Annual Summary, NASS, USDA.

Global Agricultural Trade System (GATS), Foreign Ag Service (FAS), USDA.

Oil Crops Yearbook, Economic Research Service, USDA.

Sunflowerseed and Products World Supply and Distribution, FAS, USDA.



Profile written October 2005 and updated August 2013. Links checked November 2013.

 

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